HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Abstract Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Cowling, L. Articles by Tabe, B. F. T. Search for Related Content

The "Third Arm": New Forms of Paid-for Content in the South African Print Media

	Abstract

TOP Abstract References

 
In South Africa and globally, there is an ongoing critique of commercial media’s relationship with advertising interests and a concern that commercial considerations are eroding the media’s normative role in society. Critical political economists point to changes in newsroom organization and practice as evidence of a decline in standards of journalistic professionalism, and argue that commercial pressures on revenue and to increase profits have led to the conflation of advertising and editorial content. This study seeks to contribute to such political economy debates by investigating the role of commercial factors in media production, specifically in the area of media work and media content. Through an examination of the structures, routines, and practices employed by a South African media company to generate advertising revenue, the research explores the implications of such strategies for professional practice and, potentially, for the normative conceptions and operations of the media.

Keywords: Advertising revenue, advertorial, credibility, critical political economy, ethics, journalism practice, media content, media work, newsroom, organization

	References

TOP Abstract References

 

About IOL. (n.d.). Retrieved January 5, 2008, from http://www.iol.co.za/index.php?set_id=26&click_id=2227.

Bagdikian, B.. (2000). The media monopoly (6th ed.). Boston: Beacon Press.

Bogart, L.. (1989). Press and public: Who reads what, when, where and why in American newspapers (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum and Assoc., Inc.

Choo, S.. (2004). Increasing circulation follows investments in newsroom. Newspaper Research Journal, 25(4), 1–9.

Code of conduct for the Star surveys and advertising features. (2006). Retrieved July 28, 2006, from http://www.journalism.co.za/modules.php?op=modload&name=News&file=article&sid=1772.

Cowling, L.. (2004). The rising sense of unease. Rhodes Journalism Review, 24, 34–35.

Crotty, A.. (2006). Media groups look after own interests. Journalism.co.za. Retrieved July 27, 2006, from http://www.journalism.co.za/modules.php?op=modload&name=News&file=article&sid=3555.

Curran, J. & Seaton, J. (1991). Power without responsibility: The press and broadcasting in Britain (4th ed.). London: Routledge.

Duncan, J.. (2003). Another journalism is possible: Critical challenges for the media in South Africa. Harold Wolpe Lecture, October 30, 2003, Freedom of Expression Institute. Retrieved July 14, 2006, from http://www.ukzn.ac.za/ccs/default.asp?

Gladney, G. A.. (1990). Newspaper excellence: How editors of small and large papers judge quality. In Newspaper Research Journal, 11(2), 60–72.

Golding, P. & Murdock, G. (2000). Culture, communications and political economy. In J. Curran & M. Gurevitch (Eds.), Mass media and society (pp. 70–92.). London: Edward Arnold.

Hadland, A., Cowling, L. & Tabi Tabe, B. F. (2007). Advertising in the news: Paid-for content and the South African print media. Cape Town: HSRC Press.

Harber, A. (2004). State warns of bottom-line threat. Business Day. Retrieved January 9, 2008, from http://www.businessday.co.za/Articles/TarkArticle.aspx?ID=1163895.

Herman, E. S. & Chomsky, N. (1994). Manufacturing consent: The political economy of the mass media. London: Vintage.

McChesney, R. W.. (2000). Rich media, poor democracy: Communication politics in dubious times. New York: The New Press.

McChesney, R. W. & Foster, J. B. (2003, March). The commercial tidal wave. Monthly Review, 54(10). Retrieved January 8, 2008, from http://www.monthlyreview.org/0303editors.htm.

McManus, J. H.. (1994). Market-driven journalism: Let the citizen beware. London: Sage.

McQuail, D.. (1987). Mass communication theory: An introduction (2nd ed.). London: Sage.

Meyer, P. E.. (2004). The vanishing newspaper: Saving journalism in the information age. Columbia and London: University of Missouri Press.

O’Neill, O.. (2002). A question of trust. Reith Lectures 2002. Retrieved January 8, 2008, from http://www.bbc.co.uk/print/radio4/reith2002.

Lacy, S. & Fico, F. (1991). The link between newspaper content and circulation. Newspaper Research Journal, 12(2), 46–57.

Mosco, V.. (1996). The political economy of communication: Rethinking and renewal. London: Sage.

Picard, R. G.. (1985). The press and the decline of democracy. Westport, CT: Greenwood Press.

Press Code of Professional Practice. Press Ombudsman of South Africa Web site. (n.d.). http://www.ombudsman.org.za/content/default.asp.

Robertson, M. (2005, October 25). An interview by Adrian Hadland with Mike Robertson, conducted as part of original research in pursuit of a PhD, at the Johnncom management office in Rosebank, Johannesburg.

Schudson, M.. (1978). Discovering the news. New York: Basic Books.

Schudson, M.. (1984). Advertising, the uneasy persuasion: Its dubious impact on American society. New York: Basic Books.

Schudson, M.. (1995). The power of news. Cambridge, MA: Harvard University Press.

Stone, G. C., Stone, D. B. & Trotter, E. (1981). Newspaper quality’s relation to circulation. Newspaper Research Journal, 2(3), 16–24.

Strelitz, L. & Boshoff, P. (2008). The African reception of global media. In K. Drotner & S. Livingstone (Eds.), The international handbook of children, media and culture (pp. 237–253). London: Sage.

Taylor, A. (2002). BDFM’s Pottinger looks at new print philosophy. Business Day. Retrieved July 28, 2006, from http://www.businessday.co.za/Articles/TarkArticle.aspx?ID=496367.

The Press in South Africa. (2006). South Africa Info Web site. Retrieved January 9, 2008, from http://www.southafrica.info/ess_info/sa_glance/media/news.htm.

Thorson, E.. (2003). News content quality, newsroom expenditures, circulation and penetration and revenues. Presentation at the 2003 American Society of Newspaper Editors’ convention, New Orleans, LA, USA.

This Article Abstract Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Cowling, L. Articles by Tabe, B. F. T. Search for Related Content