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Hybrid journalistic identities? Journalism(s) and NEPAD

Based on an approach that interprets journalistic practice in Africa as being broadly oriented towards the dominant liberal model of journalism, this paper explores the nexus between the roles of journalism and the New Partnership for Africa’s Development (NEPAD). As part of this objective, I examine how NEPAD discourse attempts to position journalists into socially responsible journalistic roles and towards an African identity. In doing this, I rely on a review of literature and (by way of examples) qualitative interviews with selected journalists to tentatively posit that when faced with NEPAD, the journalists tend to implicitly embrace and portray a pluralistic understanding of their roles. This stance enables them to negotiate the at times conflicting positions that are set up between the liberal model of journalism and NEPAD’s developmental and culturalist appeals. Although the journalists enact questioning stances towards NEPAD they do not necessarily oppose its neo-liberal development agenda. Paradoxically, they still present themselves as identifying with its collective sense of Africanness.

Keywords: Africa/n, APRM, identity, journalism, journalist, NEPAD, pan-Africanism, roles